World Cup 2022: Top ten most influential soccer players

  • September 22, 2022
 World Cup 2022: Top ten most influential soccer players

Nielsen Gracenote presented the top ten most influential participants in the 2022 World Cup in Qatar, taking into account the number of followers on Instagram, the cost per ad post.

1. Cristiano Ronaldo (Portugal) - 480 million subscribers, the average value of the post - 3,585,218 million dollars

2. Lionel Messi (Argentina) - 360 million subscribers, the average value of the post - 2,631,388 dollars

3. Neymar (Brazil) - 178 million subscribers, average post value - $1,152,495;

4. Kylian Mbappe (France) - 72.5 million subscribers, average post value - $1,173,157

5. Vinicius Júnior (Brazil) - 23 million subscribers, average post value - $685,120

6. Karim Benzema (France) - 58 million subscribers, average post value - $489,239

7. Paulo Dybala (Argentina) - 49 million subscribers, average post value - $491,547

8. N'Golo Kante (France) - 14 million subscribers, average post value - $525,178

9. Paul Pogba (France) - 55 million subscribers, average post value - $407,542

10. Sergio Ramos (Spain) - 53 million subscribers, average post value - $368,639

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